In The Game Peabody

In The Game Peabody is located on Lowell Street in Peabody, Massachusetts, on the North Shore just north of Boston.

More Than Just an Arcade — A Full Entertainment Destination

In The Game Peabody is a family entertainment center that brings together a wide variety of activities under one roof. The space features Boston’s self-proclaimed “Best Arcade” with a walk-in prize store, alongside a multi-level laser tag arena that has become a local favorite for group battles. The arcade floor is packed with everything from classic ticket redemption games like Skeeball and Hoops to modern video game titles, ensuring there is something for every age and skill level.

New Attractions That Keep Things Fresh

Beyond the traditional arcade and laser tag, In The Game Peabody has introduced several new attractions that set it apart. The Gel Blasters: NEXUS arena offers a tactical gel-ball shooting experience where players can battle friends and family in a dedicated indoor field. The Giant Human Crane lets guests step into the claw and grab prizes themselves — a playful twist on the classic arcade game. Virtual Reality rides, a Rock Wall, the Typhoon Motion Simulator, and the Qube Motion Thrill Ride round out the attraction lineup, giving visitors plenty of ways to stay active and engaged.

Built for Celebrations of Every Kind

The venue is designed with group events in mind. Birthday parties are a core part of what they do, with dedicated Party Captains, reserved event space, balloon centerpieces, and print-at-home invitations included in every package. The EPIC Party Package features a scheduled laser tag session, making it a popular choice for kids and teens. Beyond birthdays, the event planning team handles corporate outings, graduation parties, scout group events, and sports team celebrations. Whether it is a small gathering or a company event with hundreds of guests, the team works to tailor the experience to the group’s needs.

A Place to Refuel and Relax

After working up an appetite on the attractions, guests can head to the full-service restaurant and bar. The menu includes burgers, salads, pizzas, and other crowd-pleasers, alongside craft beer and cocktails for the adults. The restaurant serves as a natural gathering spot during or after gameplay, making it easy to turn a visit into a full afternoon or evening outing. The space also features a bar area where parents and party hosts can unwind while keeping an eye on the action.

Experienced Staff That Handles the Details

The event planning and party staff at In The Game Peabody are a key part of the experience. From the moment a booking is made, a Party Planner helps choose the right package and coordinate the details. On the day of the event, a dedicated Party Captain oversees the reserved space, food service, and activity schedule, allowing hosts to relax and enjoy the celebration alongside their guests. The same level of attention applies to corporate and group events, where the team manages logistics for larger crowds.